Commercial network "Crystal" working in the jewelry market in Russia for 50 years.The first store (then "Yuvelirtorg") was opened in the city of Lipetsk in 1956., In the 70 years it has got its own building on the street.Zegelya.In 90 years, the store was privatized by the employees, and in 2003 with the founding of the Company premises purchased and completely renovated.From this point on "Crystal" from one supermarket in Lipetsk jewelry started to turn into a major inter-regional network.So what are you -. Beautiful Crystal Lipetsk !

There was a need formalize and focus business management as a retailer of jewelry stores, perform restyling stores and fill them new trading technologies jewelry retailers! All 2008 Company Trade Help fruitfully cooperated with trade network "Crystal" and performed seven projects in development, and networks.A. key projects for "Crystal" was the project "Technological effective planning stores, merchandising and new principles calculations on commercial equipment and the creation of a model visualization jewelry store" Crystal ".

The main objectives of the project were:

1.functional study of the modular structure of the trading equipment. standard elements That would allow to easily replicate the production of equipment and transfer solutions for commercial properties of any size and configuration.

2.Delicate. allocation of promotional sites for commodity computation in each trade area

3. Liberated make specific proposals jewelry

4. Change accessory interface number

5. Correct calculation area calculations for all commodity groups and effective commodity zoning .

6.New LCD solutions around the world.

7.Creation. interactive communication the buyer on the trading floor via the display panel and the active posters

8. Development new product categories (watches, silver, dishes).

9.Decisions on. brand collections.

Which was successfully worked out by specialists Trade Help and realized more than 90% Crystal experts in life trading network.Andrey Kalmykov ride on a friendly visit to the trading network Crystal in June 2012 clearly shows the results of an effective joint project! Founders of the distribution network after a period in. 4 years happy - network solutions replicated in more than 40 jewelry supermarket !


A set of standard pieces of equipment allows tailor shop floor any area, leaving visibility and functionality Beginning in 2010, the project was successfully transferred from the design phase to the implementation phase in the trade chain "Crystal".



Delicate selection Promotional seats for commodity computation in each trade area


Liberated make specific proposals jewelry

Embedded merchandising standards, recommendations for light, interior design, sales areas, promotional activity has allowed the network to go to a new level business and sales in its development and brightly allocated shops "Crystal" among other jewelry chain in Russia and CIS.

Delicate selection Promotional seats for commodity computation in each trade area


Creation of interactive communication the buyer on the trading floor via the display panel and the active posters.

 

Good luck Jewelry Lipetsk Crystal!

Andrey Kalmykov and Team Trade Help!